INFLUENCE OF MULTIMEDIA ON TEACHING AND LEARNING BUSINESS STUDIES IN PUBLIC SECONDARY SCHOOLS IN AINABKOI SUB-COUNTY, KENYA.

Abstract

The effective teaching of business studies relies on equipping students with entrepreneurial mindsets and catalyzing economic prosperity, growth and development. Despite the importance of business studies, less efforts have been made to ensure success in its delivery to students in secondary schools and consequently use it in real life after school for selfemployment. Besides, the challenges confronting the educational system on the transformation of teaching and learning processes into the ability to function effectively in their various trades calling for the use of multimedia in teaching. Therefore, the current study was designed to explore the influence of multimedia on the teaching of Business Studies in secondary schools in Ainabkoi Sub-County, Kenya. Pursuant to this, the study objectives were to; determine the influence of multimedia presentation on effective teaching and learning business studies in secondary schools in Ainabkoi Sub- County, Kenya, examine the influence of multimedia technology acceptance on effective teaching and learning business studies in secondary schools in Ainabkoi Sub- County, Kenya, Kenya, and investigate the influence of multimedia teaching material on enhancing student understanding of business studies in secondary schools in Ainabkoi Sub- County, Kenya. This study relied on the cognitive theory of learning and technology acceptance model theory has been included while using multimedia. The study adopted a descriptive survey research design. Samples were drawn from teachers and learners taking business studies in forms 3 and 4, principals across, public secondary schools in Ainabkoi Sub- County, Kenya. The target population was 66 respondents. Purposive sampling and census was used for teachers and principals while stratified and simple random sampling techniques were used for learners. A sample size of 335 learners of Business Studies in forms three and four were drawn from a total population by using Krejcie and Morgan table plus 52 teachers and 24 principals. Data was collected by use of questionnaires, interview schedule and an observation checklist. Pilot survey of the study instrument was conducted in two public secondary schools within Kesses Sub-County to test for validity and reliability of the research instruments. The internal consistency of the instrument was above the required threshold of Cronbach's alpha of 0.7 hence all the items were retained. Data was analyzed by use of both inferential and descriptive statistics using SPSS version 26. From the findings multimedia presentation improves understanding of business studies concepts. When public secondary schools enhance multimedia technology acceptance amongst teachers and students, the teaching and learning of business studies stands to improve. Additionally, the adequacy of multimedia teaching material has the capacity to improve the teaching and learning of business studies. Arising from the findings, the study concluded that by implementing multimedia in teaching, the understanding of businesses studies stands to improve in secondary schools. Public secondary schools should embrace multimedia teaching for educational quality in the field of business studies. The findings and recommendations of this study would be of great importance to government policy makers to support use of use of multimedia in teaching of Business Studies.