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<title>Department of Communication Studies</title>
<link>http://41.89.164.27:8080/xmlui/handle/123456789/203</link>
<description/>
<pubDate>Thu, 09 Apr 2026 16:07:33 GMT</pubDate>
<dc:date>2026-04-09T16:07:33Z</dc:date>
<item>
<title>The Role of Non-State Actors in Enhancing Peacebuilding Among  Women in Mount Elgon Region, Kenya</title>
<link>http://41.89.164.27:8080/xmlui/handle/123456789/2312</link>
<description>The Role of Non-State Actors in Enhancing Peacebuilding Among  Women in Mount Elgon Region, Kenya
Mung’ou, Cherotich
</description>
<pubDate>Sun, 01 Apr 2018 00:00:00 GMT</pubDate>
<guid isPermaLink="false">http://41.89.164.27:8080/xmlui/handle/123456789/2312</guid>
<dc:date>2018-04-01T00:00:00Z</dc:date>
</item>
<item>
<title>Kenya Red Cross Society: Opportunities and Capacity Building in  Use of ICT in Disaster Management</title>
<link>http://41.89.164.27:8080/xmlui/handle/123456789/2311</link>
<description>Kenya Red Cross Society: Opportunities and Capacity Building in  Use of ICT in Disaster Management
Mung’ou, Cherotich
The Kenya Red Cross Society (KRCS) has been at the forefront in disaster management in Kenya. In the recent &#13;
past, the society has diversified and invested in the use of modern information communication technologies in &#13;
addressing disasters. This paper therefore sought to explore the opportunities and capacity building in ICT by &#13;
Kenya Red Cross Society (KRCS) for disaster management. Key informant interviews, structured interviews and &#13;
secondary data analysis (content analysis) were the sources of information used. The results indicated that KRCS &#13;
has received support from the Kenya Data Network, and networked its three regional offices out of eight regions. &#13;
Plans were also underway to complete the networking of other regional offices to enhance the use ICT in disaster &#13;
management and general administration. The Kenya Red Cross Society had established the EOC in Nairobi, and &#13;
build capacity in three regions to use ICT for disaster management. The study recommends that a further &#13;
research be carried out on the Capacity of local institutions in use of ICT in disaster management.
</description>
<pubDate>Wed, 01 Jan 2014 00:00:00 GMT</pubDate>
<guid isPermaLink="false">http://41.89.164.27:8080/xmlui/handle/123456789/2311</guid>
<dc:date>2014-01-01T00:00:00Z</dc:date>
</item>
<item>
<title>The Role of State, Non-State Actors and Information Communication Technologies in  Peace-Building in Mt. Elgon Region, Kenya</title>
<link>http://41.89.164.27:8080/xmlui/handle/123456789/2310</link>
<description>The Role of State, Non-State Actors and Information Communication Technologies in  Peace-Building in Mt. Elgon Region, Kenya
Osodo, Joseph; Kibirige, Israel; Mung’ou, Cherotich
Intra-state conflicts in the African continent pose a threat to stability and security of the region. The conflict pitting Soy and &#13;
Ndorobo clans in Mt. Elgon erupted when members of the Soy clan rejected an attempt by the government of Kenya (GoK) to &#13;
resettle the landless members of the Ndorobo in Chebyuk settlement scheme. The conflict had great socio-economic impacts &#13;
like loss of lives, massive destruction of property, population displacement and feelings of hatred and animosity amongst the &#13;
residents. While there is a plethora of literature on causes and effects of intra-ethnic conflicts in Kenya, there is a dearth on &#13;
peace-building endeavours and the potential of Information Communication Technologies (ICTs) in conflict resolutions. This &#13;
study was designed to assess the potential role of state, non-state actors and ICTs in peace-building. The study was based on &#13;
the conflict transformation theory and diffusion of innovations theory. This qualitative study used in-depth interviews using local &#13;
inhabitants, state and non-state actors purposively sampled. Data were analysed based on the interpretive approach. The &#13;
results show that ICTs such as mobile telephones, the Internet and radio-phones had a great potential in peace-building but &#13;
were seldom (20%) employed. The paper contributes to the on-going dialogue on peace building efforts in Mt. Elgon and other &#13;
regions experiencing similar conflicts and recommends more use of ICTs in peace-building efforts than was the case in this &#13;
study
</description>
<pubDate>Sat, 01 Mar 2014 00:00:00 GMT</pubDate>
<guid isPermaLink="false">http://41.89.164.27:8080/xmlui/handle/123456789/2310</guid>
<dc:date>2014-03-01T00:00:00Z</dc:date>
</item>
<item>
<title>Use and Effectiveness of ICT Tools in Disaster Management: A Case of Kenya Red Cross Society</title>
<link>http://41.89.164.27:8080/xmlui/handle/123456789/1792</link>
<description>Use and Effectiveness of ICT Tools in Disaster Management: A Case of Kenya Red Cross Society
Mung‘ou, Cherotich
Information  and  communications  technology  (ICT)  can  potentially  play  a  pivotal  role  in  disaster &#13;
prevention, mitigation and management. For instance, remote sensing for early warning is made possible &#13;
by   various   available   technologies,   including   telecommunication   satellites,   radar,   telemetry   and &#13;
meteorology.  Enhanced  early  warning  systems  especially  at national  and  community  levels  can  save &#13;
many  lives  and  property  if  managed  and  implemented  well.  The  Kenya  Red  Cross  Society  (KRCS)  has &#13;
been at the forefront in disaster management in Kenya. In the recent past, the society has diversified and &#13;
invested  in  the  use  of  modern  information  communication  technologies  in  addressing  myriad  disasters. &#13;
The  KRCS  investment  in  ICT  for  disaster  management  has  been  achieved  through  networking  at  the &#13;
headquarters, regional and branch offices countrywide. This paper therefore sought to explore the use of &#13;
ICT tools in disaster management and its effectiveness in Kenya Red Cross Society. Questionnaires,  key &#13;
informant  interviews,  structured  interviews  and  secondary  data  analysis  (content  analysis)  were  the &#13;
sources  of  information  used.  The  overall  research  design  was  mainly  qualitative  in  nature;  adopting  a &#13;
case study approach. Purposive sampling was used to select Kenya Red Cross society for this study due to &#13;
its participation in ICT based disaster management. The findings indicated that ICT facilities used by the &#13;
Kenya Red Cross Society in disaster management are mainly HF radios and butterfly cameras, located in &#13;
Nairobi. HF radios are the most effective tools used in disaster management; however there is inadequate &#13;
investment   in   ICT  tools   for   disaster  management   by   the   Kenya   Red   Cross   Society.   The   author &#13;
recommends  more  government  support  and  more  investment  towards  the  use  of  ICT  in  disaster &#13;
management
</description>
<pubDate>Wed, 01 Jan 2014 00:00:00 GMT</pubDate>
<guid isPermaLink="false">http://41.89.164.27:8080/xmlui/handle/123456789/1792</guid>
<dc:date>2014-01-01T00:00:00Z</dc:date>
</item>
<item>
<title>Factors That Determine the Nature of Relationship between Mothers and  Their Daughters In - Law: A Content Analysis of the ‘Mother In - Law’ Tv  Drama Series</title>
<link>http://41.89.164.27:8080/xmlui/handle/123456789/1791</link>
<description>Factors That Determine the Nature of Relationship between Mothers and  Their Daughters In - Law: A Content Analysis of the ‘Mother In - Law’ Tv  Drama Series
Orawo, Akech Doreen; Kutotto, Patrick Lumumba; Kafu, Joyce
The  relationship  between  mothers  and  their &#13;
daughters inlaw  remains  of  a  strained  nature despite the negative impacts it has on communication routines of families. While existing studies focus more on the dyadic relationships, there is a need to determine why this relationship has to &#13;
be strained. This study therefore examined factors that determine the nature of the relationship &#13;
between  a  mother  and  her  daughter’s  in-law  as  portrayed  in  family  drama.  Critical  content &#13;
analysis  was  used  to  analyze  eight  episodes  of  the  ‘Mother-in-Law’  TV  drama  series aired  on &#13;
citizen  TV.  The  episodes  were  sampled  purposively  basing  on  their  composition  of  mother  and &#13;
daughter  in-law  scenes.  Two  coders  conducted  partial  transcription  of  the  episodes  by  playing &#13;
back,  recording  and  writing  the  content  of  the  episodes.  The summarized  transcripts  were  then &#13;
analyzed for content. Scott’s pi inter coder reliability value of 0.82 revealed that there was high &#13;
agreement among the two coders on transcription. Content analysis revealed that independence, &#13;
family  identity,  supportive  communication,  sense  of  belonging,  accommodation,  and  cultural &#13;
orientation  are  critical  factors  in  the  relationship  between  a  mother  and  her  daughters-&#13;
in-law. Provision  of  an  environment  that  can  support  these  factors  could  therefore  go  a  long  way  to &#13;
improving the strained relations and hence communication routines of families.
</description>
<pubDate>Sun, 01 Jan 2017 00:00:00 GMT</pubDate>
<guid isPermaLink="false">http://41.89.164.27:8080/xmlui/handle/123456789/1791</guid>
<dc:date>2017-01-01T00:00:00Z</dc:date>
</item>
<item>
<title>CHALLENGES FACED IN USING SPORT AS A MEDIUM OF COMMUNICATION TO CHANGE COMMUNITIES’ PERCEPTION TOWARDS INTER-COMMUNITY CONFLICT</title>
<link>http://41.89.164.27:8080/xmlui/handle/123456789/1787</link>
<description>CHALLENGES FACED IN USING SPORT AS A MEDIUM OF COMMUNICATION TO CHANGE COMMUNITIES’ PERCEPTION TOWARDS INTER-COMMUNITY CONFLICT
Mutheu Paul, Virginia; Ong’ondo, Charles Ochieng
This paper is extracted from a PhD research thesis “Sport as a medium of Inter-community&#13;
communication in peace building. A study of one Peace Foundation in Kenya”. In development&#13;
communication, sport as Edutainment has been used in tackling social issues such as health,&#13;
conflict resolution and peace building. This falls within the emerging discipline of sports for&#13;
development and peace building. In Kenya armed conflict between the Pokot, Turkana and their&#13;
neighbors has existed over the years and sport-marathon is one intervention strategy used to&#13;
resolve the armed conflict. Cattle‟s rustling has been a cultural practice for the Turkana and the&#13;
Pokot for generations and was seen as a way of life. This practice has contributed to protracted&#13;
conflict between the two communities in Northern Kenya that has claimed lives in thousands and&#13;
brought about untold suffering to the region over the years. This paper assesses the challenges&#13;
faced in using sport as a medium of communication in peace building between the two&#13;
communities of Northern Kenya. The study adopted a social constructivist-interpretive&#13;
philosophical worldview and a qualitative-case study design. The target population comprised&#13;
government representatives, communities‟ elders (both men and women), marathon participants,&#13;
youth leaders, reformed warriors and the organization staff and marathon organizers. A sample&#13;
size of 56 participants was selected. Purposive, quota and snow ball sampling techniques were&#13;
employed. Data generation techniques employed were: in-depth interviews, focus group&#13;
discussions, observation and document analysis. The collected data was analyzed thematically.&#13;
From the study findings, it emerged that during the implementation of the sports- marathon&#13;
initiative as a medium of communication in peace building among the two warring communities,&#13;
several challenges were identified as, communication related challenges, political, cultural and&#13;
social- economic challenges and security challenges. The study recommends that there is need for&#13;
engagement of professionals in communication based initiatives in the communities. In regard to&#13;
political challenges, with the introduction of county governments through the new constitution,&#13;
there is need to focus on policy advocacy to deal with the structural inequalities that exacerbate the&#13;
conflict. Finally cultural context and environmental factors should be factored in for the benefit of&#13;
both communities while implementing sport based initiatives. The major contribution of the study&#13;
is that sport-based peace initiatives contribute to inter-communication in peace building,&#13;
challenges notwithstanding. However, being proactive in identification of the nature of challenges&#13;
expected to factor in ways of mitigating them will go a long way in increasing the effectiveness of&#13;
such initiatives in peace building.
</description>
<pubDate>Sun, 01 Jan 2017 00:00:00 GMT</pubDate>
<guid isPermaLink="false">http://41.89.164.27:8080/xmlui/handle/123456789/1787</guid>
<dc:date>2017-01-01T00:00:00Z</dc:date>
</item>
<item>
<title>Sport as a Medium for Inter-community Participatory Communication in Peace Building: A Literature Review</title>
<link>http://41.89.164.27:8080/xmlui/handle/123456789/1786</link>
<description>Sport as a Medium for Inter-community Participatory Communication in Peace Building: A Literature Review
Mutheu Paul, Virginia; Charles Ochieng’ Ong’ondo, Charles Ochieng’ Ong’ondo
This paper reviews literature on sport as a medium for intercommunity participatory communication, especially&#13;
in the context of peace building. It begins by first defining participatory communication; then, it situates&#13;
participatory within the field of Communication Studies and the discipline of Development Communication. It&#13;
then zeroes into the review of literature on sport as a medium for inter – community participatory&#13;
communication in peace building. Also reviewed is literature on previous research on participatory&#13;
communication in the context of peace building. The review concludes with identification of potential gaps in&#13;
the literature that could be considered for future research on the subject
</description>
<pubDate>Mon, 01 Jan 2018 00:00:00 GMT</pubDate>
<guid isPermaLink="false">http://41.89.164.27:8080/xmlui/handle/123456789/1786</guid>
<dc:date>2018-01-01T00:00:00Z</dc:date>
</item>
<item>
<title>The Power of Language as a Tool for Persuasion: A Content Analysis of Mother-In-Law Citizen TV Programme, Kenya</title>
<link>http://41.89.164.27:8080/xmlui/handle/123456789/1329</link>
<description>The Power of Language as a Tool for Persuasion: A Content Analysis of Mother-In-Law Citizen TV Programme, Kenya
Orawo, Akech D.; Kutotto, Lumumba P.
Persuasion remains integral to social interaction. Interactions involved in politics, mass communications, and interpersonal relations provide forums through which individuals seek to influence behavior and thoughts of others. Performance art has been documented as a vital cog in practices such as critical reflection, collaboration, creativity and communication. In Kenya, mass media through theatre arts has taken the forefront in striving to influence behavior. One such programme which has captured imagination is the Mother-in-law programme aired on Citizen TV. This study therefore seeks to exploit the language used in the programme to establish the role of theatre arts in persuasion. The programme revisits the often sensitive and tumultuous relationship between daughters-in-law and mothers-in-law. The current paper analyzes the content of eight randomly selected episodes of the programme, to explore the power that language possesses as a tool for persuasion. Results from the analyzed episodes confirm that through the language portrayed in the programme, characters exhibit persuasion through credibility (Ethos), appeal to emotions (Pathos), and appeal to logic (Logos). The familial triad that involves sons their mothers and their spouses can therefore be boosted by persuasive strategies embraced by the nuclear family. Future studies can however explore other approaches that can be complementary in the improvement of this familial triad.
</description>
<pubDate>Wed, 01 Jul 2020 00:00:00 GMT</pubDate>
<guid isPermaLink="false">http://41.89.164.27:8080/xmlui/handle/123456789/1329</guid>
<dc:date>2020-07-01T00:00:00Z</dc:date>
</item>
<item>
<title>The Holy Bible</title>
<link>http://41.89.164.27:8080/xmlui/handle/123456789/374</link>
<description>The Holy Bible
King James Version
</description>
<pubDate>Fri, 01 Jan 2021 00:00:00 GMT</pubDate>
<guid isPermaLink="false">http://41.89.164.27:8080/xmlui/handle/123456789/374</guid>
<dc:date>2021-01-01T00:00:00Z</dc:date>
</item>
<item>
<title>TRENDS IN THE USE AND APPLICATION OF INDIGENOUS KNOWLEDGE:  IMPLICATIONS ON NATURAL RESOURCE MANAGEMENT AMONG  NANDI PEOPLE OF, KENYA</title>
<link>http://41.89.164.27:8080/xmlui/handle/123456789/132</link>
<description>TRENDS IN THE USE AND APPLICATION OF INDIGENOUS KNOWLEDGE:  IMPLICATIONS ON NATURAL RESOURCE MANAGEMENT AMONG  NANDI PEOPLE OF, KENYA
MINING, PACIFICA CHEPKOSGEI
Indigenous Knowledge (IK) has been widely reported by researchers and natural resource managers as a valuable contributor to natural resource management (NRM) and biodiversity conservation. The influences of modernity throughout Africa and the developing world have seriously contributed to the negation of traditional indigenous knowledge in ongoing efforts to ensure sustainable management of natural resources. This study sought to investigate the changing trends in use and application of IK in NRM; establish environmental implications of changes in use and application of indigenous natural resource management; and determine interrelationships between the Nandi indigenous natural resource strategies and modern natural resource strategies. The study adopted a case study design. The target population were all officers in charge of environmental management in the county, traditional specialists and household heads. A total of 385 household heads, 13 traditional specialist and 10 Nandi County natural resource management officers were selected through systematic, snowball and purposive sampling methods respectively. Quantitative data was collected using questionnaires while qualitative data was collected through key informant interviews and focus group discussions. Quantitative data was subjected to both descriptive and inferential analysis. Descriptive data were analyzed using frequencies, percentages, and means. For inferential statistics, chi square was computed to test relationships between study variables while qualitative data was analyzed thematically. The study established significant changes in the use and application of IK in NRM- specifically in Land use, water resources, forest cover and wildlife management. Modern approaches in NRM had taken precedence over traditional ecological knowledge as a result of this trend; Nandi County had experienced significant negative environmental effects ranging from shrinking of water bodies and vegetation cover to extinction of key endemic species particularly in Nandi forest.  The study established that IK and modern NRM should be complimentary rather than contradictory. These findings suggest the need to encourage community-based NRM at grass root levels, and incorporation of rural participatory NRM strategies to ensure sustainable environmental management in the County. This will enhance the integration of indigenous knowledge in modern natural resource management strategies.
</description>
<pubDate>Mon, 23 May 2016 00:00:00 GMT</pubDate>
<guid isPermaLink="false">http://41.89.164.27:8080/xmlui/handle/123456789/132</guid>
<dc:date>2016-05-23T00:00:00Z</dc:date>
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