PARENTAL COMMUNICATION AND YOUTH SOCIAL RESPONSIBILITY IN THE CONTEMPORARY WORLD: A STUDY OF ELDORET MUNICIPALITY

Abstract

The paper explores the role of parental communication on social responsibility of the youths based on a proposed study in selected estates in Eldoret Municipality. The population consists of people from different ethnic, social, religious and economic backgrounds. The paper discusses issues on how the youth communicate with their parents on social responsibility with specific reference to: the social responsibility information sources and how these can sources be trusted; the social responsibility information exchanged between the parents and the youth; how social responsibility information is communicated and what prompts the discussion; the views and feelings of the parents and the youth regarding how social responsibility information is communicated, and whether or not age and sex of the youth influence the communication with the parents on social responsibility. The proposed study is qualitative in approach and uses multi-stage cluster sampling technique to select the required sample. Manipulation of parental communication directly influences the type of ethical and social values adopted by the youths in the society. Data will be generated using interview guides and reliability will be tested by scrutiny of data generation methods. Data analysis will be carried out using descriptive statistics