Search
Now showing items 1-4 of 4
EFFECT OF COST LEADERSHIP STRATEGY ON ORGANIZATIONAL PERFORMANCE OF LOGISTICS FIRMS AT JOMO KENYATTA INTERNATIONAL AIRPORT, KENYA
(2018)
This paper looks at how logistics firms operating at Kenya’s premier airport; Jomo Kenyatta International Airport, Nairobi use cost leadership strategy to drive their performance. The study therefore looked ...
Cultural Factors Affecting Customers Buying Behaviour of Fast-Moving Consumer Goods in Supermarkets in Eldoret Town, Kenya
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2018)
Fast moving consumer goods make a customer to visit their preferred supermarket on a routine basis. Supermarket needs to be particularly vigilant and maintain high standards consistent with consumers' buying behaviour so ...
Effect of Agent Selection on Growth of Commercial Banks in Eldoret Town, Kenya
(2018)
The role played by agent banking in enhancing commercial banks’ effectiveness cannot be underestimated. This study established the influence of agent selection on growth of commercial banks. The study was ...
Influence of Training on Knowledge Management in Selected Commercial Banks in Eldoret Town, Kenya
(Journal of Business and Management (IOSR-JBM), 2018-09)
: Knowledge is a critical asset in any organization. A proper management of knowledge can increase
organizational performance, improve quality of service, and sustain competitive advantage. To utilize
knowledge for ...