Theses & Desertations
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INFLUENCE OF HEALTHY EATING CONCERNS ON MENU CHOICE DECISIONS AMONGST CUSTOMERS IN STAR-RATED HOTELS IN NAKURU COUNTY, KENYA
(University of Eldoret, 2023-10)Menus occupy a significant position in the hotel business as they purpose to navigate customers to achieve satisfaction and exceed expectations in their food choices. Meals consumed out-of-home have been associated with ... -
EFFECT OF SOCIAL MEDIA PLATFORMS’ USE ON HOTEL PERFORMANCE IN STAR RATED HOTELS WITHIN UASIN GISHU COUNTY, KENYA
(University of Eldoret, 2023-10)Many businesses have reoriented to attract and retain customers and ensure sustainability in response to technological changes. Businesses that do not use social media for customer satisfaction loose revenue, profits, and ... -
PERCEPTIONS TOWARDS THE QUALITY OF TRAINING IN HOSPITALITY MANAGEMENT: A COMPARATIVE STUDY OF THE UNIVERSITY OF ELDORET AND KENYA UTALII COLLEGE, KENYA
(University of Eldoret, 2022-10)Every graduate is always hopeful of being employed after school.However this has not been the case in the recent years. Employers are now keen on various factors before hiring employees. Studies have shown that there is a ... -
EFFECTS OF PREVENTIVE MAINTENANCE OF ASSETS ON QUALITY OF PRODUCTION AND SERVICE DELIVERY IN SELECTED HOTELS IN KENYA
(University of Eldoret, 2014)The hospitality industry in Kenya is regulated by the central government and all hotels are categorized into five classifications (1-Star to 5-Star). The classification and ranking of hotels reflect the operational ... -
INFLUENCE OF EMPLOYEE MOTIVATION ON PERFORMANCE IN THE CATERING AND HOSTELS DEPARTMENT, UNIVERSITY OF ELDORET
(University of Eldoret, 2013)The purpose of the study was to determine the influence of motivation on workers’ performance in the Catering and Hostels departments in the University of Eldoret. The study was guided by the following objectives; to ... -
INFLUENCE OF EMPLOYEE MOTIVATION ON PERFORMANCE IN THE CATERING AND HOSTELS DEPARTMENT, UNIVERSITY OF ELDORET.
(University of Eldoret, 2013)The purpose of the study was to determine the influence of motivation on workers’ performance in the Catering and Hostels departments in the University of Eldoret. The study was guided by the following objectives; to ... -
EFFECT OF CURRICULUM COMPONENTS ON QUALITY OF FOOD AND BEVERAGE TRAINING IN TECHNICAL AND VOCATIONAL EDUCATION AND TRAINING INSTITUTIONS IN WESTERN REGION, KENYA
(University of Eldoret, 2019)The graduates from Technical and Vocational Education and Training Institutions (TVET), are not always absorbed into the hospitality industry. This study sought to establish the effects of curriculum components on quality ... -
MODERATING ROLE OF SOCIAL FACTORS ON THE EFFECT OF INTEGRATED MARKETING COMMUNICATION ON PERFORMANCE OF FAST FOOD RESTAURANTS IN NAIROBI CENTRAL BUSINESS DISTRICT, KENYA
(University of Eldoret, 2018)Universally, Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on consumer satisfaction which leads to overall performance of fast food restaurants. In ... -
MEDIATING EFFECT OF CUSTOMER SATISFACTION ON RELATIONSHIP BETWEEN BRAND IMAGE DIMENSIONS AND CUSTOMER LOYALTY IN FIVE STAR RATED HOTELS WITHIN NAIROBI CITY, KENYA
(University of Eldoret, 2018)A strong brand image can give the hotel truly loyal guests and an identity that distinguishes the hotel from others. It guarantees consistent service quality, risk reducer, enhances customer satisfaction thus leading to ... -
EFFECT OF KNOWLEDGE IN FOOD CHOICE ON CUSTOMER SATISFACTION IN RESTAURANTS WITHIN ELDORET CENTRAL BUSINESS DISTRICT, KENYA
(University of Eldoret, 2018)Social psychology enhances customer satisfaction and positively moderates the relationship between food menu and customer satisfaction .Though satisfaction has been widely studied, little is still known about satisfaction ... -
EFFECT OF PSYCHOLOGICAL CONTRACT ON EMPLOYEE TURNOVER INTENTION IN SELECTED HOTELS IN ELDORET TOWN
(University of Eldoret, 2019)Employee turnover is a common problem in the hospitality industry and it is not country specific. It accounts for employee turnover of between 60% and 300% annually in the Hospitality and Tourism industry. The main purpose ... -
EFFECTS OF TOURISM INITIATIVES ON LOCAL COMMUNITY EMPOWERMENT IN KAKAMEGA COUNTY, KENYA
(University of Eldoret, 2017)Community empowerment is concerned with the various approaches in which members of a group collaborate so that they can influence the outcome of various decisions that affect their interests. The indigenous people who live ... -
EFFECT OF STAKEHOLDERS INITIATIVES ON SUSTAINABLE TOURISM DEVELOPMENT IN MT. ELGON REGION, KENYA
(University of Eldoret, 2018)One of the major global challenges faced by the tourism industry is the doubling of international tourist movement which has been predicted for the next 15 to 20 years. This global challenge is predicted to cause serious ... -
THE PERCEPTION OF INTERIOR DESIGN INDUSTRY ON THE RELEVANCE OF KENYAN INTERIOR DESIGN DIPLOMA PROGRAMMES TO THE JOB MARKET
(University of Eldoret, 2019)Interior Design (ID) development and growth is being appreciated by many people today than it was in the past. This study evaluated Kenyan Interior Design Diploma Programmes (KIDDPs) on competence and skill training ... -
PERCIEVED EFFECT OF STRATEGIC ORIENTATION ON PERFOMANCE OF FIVE STAR RATED HOTELS IN NAIROBI COUNTY
(2018)Strategic orientations play a vital role in the performance of firms which incorporate them. The concept of strategic orientation is divided into four sections; learning orientation, market orientation, customer orientation ... -
EFFECTS OF PREVENTIVE MAINTENANCE OF ASSETS ON QUALITY OF PRODUCTION AND SERVICE DELIVERY IN SELECTED HOTELS IN KENYA
(2016-05-23)The hospitality industry in Kenya is regulated by the central government and all hotels are categorized into five classifications (1-Star to 5-Star). The classification and ranking of hotels reflect the operational ... -
THE UTILIZATION OF CASSAVA (Manihot esculenta) AND QUALITY CHARACTERISTICS OF IMPROVED VARIETIES. A CASE OF MARIGAT, BARINGO COUNTY
(2016-05-23)Cassava provides vital nutrients to its consumers and is considered a food security crop for poor rural communities, particularly in arid and semi-arid regions of developing countries. The nutritional value of this crop ...
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